@home
What happens when a bold visual identity meets a traditionally minimalist product? Blending the essence of storytelling candles with a sprinkle of chaos and rebellion-ness, @home seeks to carve out its own distinctive identity in the market, aiming to connect with untapped Millennial and Generation-Z consumer base.
A “rebellious” typeface, a rich colour palette, and a pointy “rooftop” package structure became the key blending ingredients. Infusing playful depictions of a relaxed human figure and their best cat buddy at home, @home turns static candles into real & lively stories that we may have all experienced. Every scent tells a story at home.
Boba, Re-usability, and Sustainability
Both the brand name and the logo are a mirror reflection of the idea of recyclability: the letter “O”, the leaf shape, and the overall circular motif that can be found in both the typeface and the logo shape.
Exploring Structural Forms
A journey of brainstorm and playing with physical prototypes allowed me to explore the most feasible method to minimize substrate use while maximizing collapsibility for transportation & recycling. The idea of potentially integrating an attached straw to the cup itself sparked a wave of new ideas...
Adding & Finalizing
Adding graphic elements and finalizing packaging dieline for each flavour. From a monochromatic green palette, to simple and organic illustrations for each flavour, I aimed to craft a design system that embodies the essence of recyclability and reducing waste.
One Drink • One Plant • One Step Towards a Greener Future.
To further convey Bubblo's concept, the catchphrase "One Drink • One Plant • One Step Towards a Greener Planet" effectively highlights the recurring theme of recyclability and features a circular symbol that represents our commitment to the circular economy.