"Home" With @ Sign

The “@” symbol in the brand name “@home” carries dual meaning:

1. “At Home” – “At” indicates the idea of the state of being. While “home” alone might refer to a physical space, “at home” highlights the state of being immersed in that comfort.
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2. To mention or tag – similar to its use on social media for mentioning or tagging, “@” suggests direct engagement, personalization, and connection. It evokes the feeling of calling upon “home.” In essence, “@home” fuses the warmth of home memories with a sense of modernity and comfort.

“Rebellious” Typeface, Tacky Palette, and a Pointy “Rooftop”

A customized typeface, derived from "Versus," combines upper and lower case letters, embracing a touch of chaos and disorder. The cursive end treatments in letters like “K” and “R” evoke the comfort of resting at home, infusing a sense of freedom.

A rich color palette, contrasted with black or white, highlight the shapes' outlines and challenge the low-saturation, minimalist, and vintage styles prevalent in today’s candle packaging.

A packaging structure which incorporates the concept of "home," featuring a pointy triangular top that resembles a roof, with a triangular die-cut that resemble windows, revealing the candle inside.

Sleep @ Home

Made from eucalyptus, driftwood, sandalwood, and soft jasmine, this Ocean Breeze candle offers a calming scent that evokes the sea and the feeling of sleeping at home, creating a serene, spa-like atmosphere for optimal sleep quality.

Garden @ Home

With the lush scent of fresh greenery and blooming dahlias, this is much like getting lost in a rainforest –– a beloved choice for home gardening enthusiasts.

Bake @ Home

At times woody and spicy, yet warmly inviting—like the scent of freshly stripped cinnamon mingling with the comforting aroma of toasted bread –– a favourite choice among home bakers.

The Care Cards

Instruction cards are attached to the internal base of the packaging. Accompanying every purchase a customer makes, these cards provide guidance on usage instructions and scent profiles. 100% Bio-degradable packaging. All candles made with natural soy wax.

Light it Up, Wear the Glow

The Production Chain.

At an ecological perspective, Patagonia has actively responded to the call of the 17 Sustainable Development Goals of the United Nations and made its own efforts in the direction of meeting social responsibilities at the levels of ecological sustainability. The following sections represent the four primary processes as part of Patagonia’s entire production chain.

Our Revision Plan.

Based on the product characteristics, we developed a detailed redesign plan and conducted research aligned with the brand positioning.

We promptly conducted additional interviews and surveys with users to identify favoured functionalities and aspects of the current website features that users find unfavourable. Through our investigation, we discovered that most users prefer a mobile app for purchasing goods due to its accessibility and tracking capabilities.

Why Build a Mobile Application?

The mobile application addresses the primary challenges identified in our user interviews, as highlighted below: