Boba, Re-usability, and Sustainability

Both the brand name and the logo are a mirror reflection of the idea of recyclability: the letter “O”, the leaf shape, and the overall circular motif that can be found in both the typeface and the logo shape.

Exploring Structural Forms

A journey of brainstorm and playing with physical prototypes allowed me to explore the most feasible method to minimize substrate use while maximizing collapsibility for transportation & recycling. The idea of potentially integrating an attached straw to the cup itself sparked a wave of new ideas...

One Drink • One Plant • One Step Towards a Greener Future.

To further convey Bubblo's concept, the catchphrase "One Drink • One Plant • One Step Towards a Greener Planet" effectively highlights the recurring theme of recyclability and features a circular symbol that represents our commitment to the circular economy.

"Home" With @ Sign

The “@” symbol in the brand name “@home” carries dual meaning:

1. “At Home” – “At” indicates the idea of the state of being. While “home” alone might refer to a physical space, “at home” highlights the state of being immersed in that comfort.
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2. To mention or tag – similar to its use on social media for mentioning or tagging, “@” suggests direct engagement, personalization, and connection. It evokes the feeling of calling upon “home.” In essence, “@home” fuses the warmth of home memories with a sense of modernity and comfort.

“Rebellious” Typeface, Tacky Palette, and a Pointy “Rooftop”

A customized typeface, derived from "Versus," combines upper and lower case letters, embracing a touch of chaos and disorder. The cursive end treatments in letters like “K” and “R” evoke the comfort of resting at home, infusing a sense of freedom.

A rich color palette, contrasted with black or white, highlight the shapes' outlines and challenge the low-saturation, minimalist, and vintage styles prevalent in today’s candle packaging.

A packaging structure which incorporates the concept of "home," featuring a pointy triangular top that resembles a roof, with a triangular die-cut that resemble windows, revealing the candle inside.

Sleep @ Home

Made from eucalyptus, driftwood, sandalwood, and soft jasmine, this Ocean Breeze candle offers a calming scent that evokes the sea and the feeling of sleeping at home, creating a serene, spa-like atmosphere for optimal sleep quality.

Garden @ Home

With the lush scent of fresh greenery and blooming dahlias, this is much like getting lost in a rainforest –– a beloved choice for home gardening enthusiasts.

Bake @ Home

At times woody and spicy, yet warmly inviting—like the scent of freshly stripped cinnamon mingling with the comforting aroma of toasted bread –– a favourite choice among home bakers.

The Care Cards

Instruction cards are attached to the internal base of the packaging. Accompanying every purchase a customer makes, these cards provide guidance on usage instructions and scent profiles. 100% Bio-degradable packaging. All candles made with natural soy wax.

Light it Up, Wear the Glow